Krafted | Direct Response Lead Magnet Consultant

Testimonials from Our Clients

Rachael is one of the most skilled people I've worked with.

As soon as I saw Rachael's work, I thought we have to have her do the instructional design. She is one of those rare people who has an extraordinarily broad range of skill. She wrote the script for every video in the whole series. She is also an actual professional teacher, so she has real pedagogy that has been serving the design of this program... so we're not just building something based on what we think will be helpful. There's real methodology behind it.

Rachael is one of the most skilled people that I've worked with. Her attitude is absolutely extraordinary. She's always positive. She's also one of the hardest working people that I've met. So, we're really lucky to have her on this project."

Michael Port
Co-Founder, CEO Heroic Public Speaking Worldwide, Author of Book Yourself Solid and Co-Author of The Referable Speaker

Rachael Kraft is AWESOME!

After the first draft I knew Rachael could write. I knew she could embody my voice and share my passion with the world. We conducted some in-depth video calls. She asked tons of questions, took tons of notes, and she soaked up my ideas like magic. Then she fed them back to me in our lead magnet.

Now writing a great lead magnet is one thing. But the idea of finding an eBook designer just makes me shutter. And here's the thing, Rachael's a designer. And she writes with the design in mind. So when it came to creating an appealing lead magnet, she just took a couple of Google docs and turned it into a 50 page book.

Rachael Kraft is awesome. We just launched our lead magnet yesterday and the response has been fantastic. By the end of the first day, I have three leads. It's called a “lead magnet”, but it's only a lead magnet if it generates leads. So set up that first strategy call with Rachael. I did, and I am so grateful. I'll be back.

Andrew Davis
Award-Winner Professional Speaker, Co-Author of The Referable Speaker

One of the best you’ll find at creating Lead Magnets…

Rachael is one of the best you’ll find at creating Lead Magnets that tick all the boxes for rewarding your prospect’s attention.

She’s a former school teacher so she knows how to get people’s attention and do something valuable with it…

She’s a graphic designer, so she knows how to make even simple things look and feel valuable…

And she’s a copywriter, so she knows how to add the right persuasive elements before, during, and after the opt-in so people know they’re dealing with a pro,

Kevin Rogers
Copywriting Coach, Podcaster, CopyChief.com, Author of The 60 Second Sales Hook

Works wonders with very intricate design and strategy campaigns…

Rachael brings ideas and creativity to the table on all jobs. She is easy to work with, deadline oriented and works wonders with very intricate design and strategy campaigns.

We just completed another series of components together and my client is very pleased. She is organized and a solid team player. I can count on her to get the job done.

Lori Haller
Speaker, Top-Level Graphic Designer
Designing Response, LLC.

You can’t go wrong hiring Rachael.

I had a speaking gig booked and wanted to get a new lead magnet done as quickly as possible… I knew that I’d wind up procrastinating and never actually get around to it, so I hired Rachael to help me. What started as one writer “subcontracting” to another quickly developed into something more. Not only did Rachael write and design a killer ebook (that people have been raving about), she was also an amazing sounding board and helped me get clear on both the messaging and the overall strategy to hook people who might be interested in personal coaching with me.

She held my feet to the fire in the best possible way – when it comes to writing my own stuff, I tend to struggle and put it off. But I gave her a target date and she stayed on me, giving me manageable milestones and deadlines to make sure it all got done in time to go live for my speaking gig. Plus, it’s just plain gorgeous. Way better than any dinky PDF I would have created in converting a Word doc I wrote myself.

In a nutshell – I highly recommend Rachael. She delivers on her promises, the work is outstanding, and she has a gift for dragging golden nuggets right out of my brain and plunking them down on the page. You can’t go wrong hiring Rachael.

Angie Colee
Speaker, Marketing Consultant, Personal Coach, Author of Permission to Kick Ass

Always on time and often early with delivering projects.

Rachael is the kind of writer you always want to have in your back pocket – someone who is full of innovative and useful market-specific ideas, who is always on time and often early with delivering projects, who communicates efficiently and effectively while keeping the conversations pleasant, and whose writing is fantastic, to the point, entertaining, and written with a terrific understanding of her audience. Need I say more? She is a joy to work with!

Mindy McHorse
Instructor, Executive Editor of Barefoot Writer Magazine

Her writing work has resulted in a tremendous increase on my site’s organic traffic.

I have had the wonderful opportunity to work with Rachael Kraft on a variety of projects starting back in the spring of 2013. I originally hired her to help with SEO link building for my horse trailer company. She started a project called Horse Rescue Corner to serve the dual purpose of creating back-links for my business site and bringing awareness to the issue of horse abuse and neglect nationwide. This was a highly successful campaign in which Rachael deserves 100% of the credit.

Over time, I recognized that she was a huge asset to my company. So I enlisted her to update written content and write blog articles for my company’s website. Her highest performing blog article received 6,100 unique page views (73.02% total traffic) in its first twenty-four hours, 24,001 unique page views (73.55% total traffic) in its first three days, and 35,801 views (22.45% total traffic) in its first three months. Her writing work has resulted in a tremendous increase on my site’s organic traffic.

In person, she carries herself professionally and is an excellent representative on behalf of our company. She is a lead contributor on my sites because she writes with unbiased, trusted authority.

Brad Heath
Owner, Double D Trailers and App-Crafters

She was an absolute joy to work with!

Rachael did what few others could with our client’s website redesign. She was able to take the website owner’s artistic vision, infuse that vision with the unique vibe and solid marketing fundamentals, and wrap it all in a well-designed UX/UI.

Beyond the amazing outcome, she was an absolute joy to work with! In her wake, she left thrilled owners, a happy marketing team and an easy-to-update website infrastructure. With a trifecta like that, it’s no wonder I can’t wait to work with Rachael again!

Keith A. Trimels
Marketing Consultant, Engineer Your Copy

Rachael is a fantastic investment.

Rachael is the best! The website she set up for me looks fantastic, and it runs well, which is exactly what I was looking for. As a small business owner, I think Rachael is a fantastic investment. My talent is making my products, not web design. With the holiday season quickly approaching I needed a new sales channel, and Rachael got the job done on a tight schedule. She worried about the online details, while I got to concentrate on making products.

Beth Furman
Bitsy Botanicals
Small Business Owner

Very thorough and meticulous with her communications, and in her work...

I can easily recommend Rachael for any of your graphic design needs. She is very thorough and meticulous with her communications, and in her work. She also delivers her work in a timely fashion, which means she has the three greatest qualities you can find in a graphic designer. Working with Rachael was always smooth and efficient, you can't go wrong with hiring her.

Jared Meyer
Graphic Designer for American Writer's & Artist Institute
Lead Magnet Design

I'm really excited to launch my new lead magnet into the world!

Thank you for your support and feedback as I created my new lead magnet, Rachael! In the past, when trying to do this on my own, I always found it pretty frustrating..."Will it work? Is it too long? Will people find it enticing? What will inspire them to ask for more?" A lot of time and energy goes into creating a new lead magnet funnel, and I didn't want to waste either.

You made the whole process straightforward, fun and efficient, and helped me feel so much more confident. Now I'm really excited to launch my new lead magnet into the world!

Michele DeLima
Creator of Write Transformation
Lead Magnet Consultation

Thanks again for my darling home page!!

I can't begin to tell you how much I appreciate the work you did to create my website's home page. You took what amounted to a box of puzzle pieces and put them all together into a beautiful cohesive picture that turned out even more lovely than I envisioned.

You NAILED it. In fact, other than a few tweaks to the page itself, we didn't have to do much after the first draft, which was pretty amazing. You nailed the logo on the first try (I still love it!), and we only needed to tweak a few other minor details.

Not only that, but you were available to answer all the questions (and I had plenty). Even after the project was completed. Like... WEEKS after completion.

A bonus was that you gave me a file of deliverables as well as a short video showing me how to do a few things on the site that I didn't know how to do. I've referred back to the video and those notes several times. 🙂

Working with you was a breeze. When it all comes down to it, I gave you my ideas and images, you sent your ideas back, and boom, we had a home page with just a few minor tweaks. It really was about as simple as that. I should wish the rest of my blogging life could be that easy.

Thank you again, Rachael, for the experience and the fabby home page. I knew when I met you that someday we'd work together, and I wasn't disappointed.

Shea McNaughton
Glitter and Bonbons
Small Business Owner

I truly appreciate your help today on our call.

I’m amazed at how well, you were able to extract the vision and put it into a workable action for me today.

I can’t wait to share with you what I create and get your feedback.

If you ever need any references, send them my way! I’ll be glad to edify any new clients on what you can do for them.

You’re AWESOME Rachael!!!!! (My company is going to benefit big time from working with you! Me personally too. Ha, ha, ha.)

Tom Dyer
Business Development Manager
Machine Shop Division
Lead Magnet Consultation

A sort of “one-stop shop” for marketers.

Rachael has been extremely helpful in personalizing our newsletters. She knows how to write in a way that is informative, entertaining and accessible to our readers.

She’s also helped us revamp the design of some of our product labels, which has increased their appeal in our promotional materials. It’s great that Rachael has so many different skill sets at her disposal, as she offers a sort of “one-stop shop” for marketers.

Stacey Albert
Internet Marketing Manager
UniScience

Rachael went above and beyond...

Rachael was a pleasure to work with – very friendly and accommodating with my requests. I was pleased with the finished product and would recommend her services to anyone who needs an excellent graphic designer. Rachael went above and beyond with helping in the transfer of my website from one host to another – even to making phone calls for me to get everything straightened out. She was truly appreciated.”

Lydia Mills
Mills Septic

I highly recommend Rachael for website design work.

I hired Rachael Kraft to help me redo my aging website. The redo was a pretty messy job thanks to several false starts I had attempted earlier. Rachael helped me systematically work through the mess to create a beautiful, clear, easy-to-navigate site.

Throughout the project, she sent over regular updates to keep me informed and to verify changes. I sent over many nit-picky emails as we went through the final stages and each time Rachael turned the work around quickly.

When the project was done, she sent over a very clear summation of the project with all the info I will need in the future if I need to make additional changes. I’m very pleased with my new site.

Sarah Clachar
Healthy Marketing Ideas

Rachael did a superb job translating my vision for a promotional ebook into reality...

... exceeding my expectations for the quality of the design and the “feel” of the finished product.

She excelled at really listening to what I wanted, even when I couldn’t fully articulate it, and providing me a list of options for reaching my goal.

She was also very flexible about changing the design to meet my needs, suggesting new designs and sources for stock photos that would meet my needs cost-effectively. I never felt she was pushing her agenda as an artist, but was instead focused on meeting my business requirements.

Finally, she was very flexible and patient as I saw new tweaks with each round of review. Whether you need a design for an ebook or fast, cost-effective troubleshooting for a WordPress site, I can recommend Rachael without reservation.

Bob Scheier
Scheier Associates
Lead Magnet & Website Design

I was thrilled with her first drafts!

We needed professional, realistic graphics to launch our new product line, but I was dreading the process of finding and evaluating a graphic artist.

Typically it takes several tries to capture my vision and then many revisions (stretched over months) to get it right. Not with Rachael – I was thrilled with her first drafts! They were exactly what I had described – and imagined. With just a few tweaks, we were done! (In fact, she worked so efficiently – and followed up so well – that she was often left waiting for me!)

On top of her impressive graphics ability and professionalism, Rachael is a joy to work with. I know we’ll be hiring her again soon.

Christina Gillick
Comfy Earrings
Small Business Owner

From the very beginning, I enjoyed working with Rachael.

She’s extremely talented, professional and responsive to what I was looking for in my graphic design needs, whether it was with my promotional materials for my business or the logo design for my informational site. I’d love working with her again in the future, and wouldn’t hesitate recommending her to any of my friends and colleagues!

Janice Sakata-Schultze
Schultze Copywriting

Exceeds my expectations every time.

Rachael Kraft takes the time to really listen to design concepts that I have brought to the meeting table and when she delivers the final product it exceeds my expectations every time. I am most appreciative for her careful attention to detail within the design process, the transactions, and updates through out the project. In my marketing efforts it’s very important to capture through the ‘First Impression.’ Rachael Kraft is the perfect partner who I confidently share with other colleagues.”

Diana Davis
Coldwell Banker

Ready to get started?

We’d love to chat with you about an upcoming project! Once we discuss the basics, you’ll receive a proposal with a timeline and pricing. Rates vary according to the project. Discounts are given for ongoing or retainer work.

Testimonials from Our Clients

Rachael is one of the most skilled people I've worked with.

Rachael Kraft is AWESOME!

One of the best you’ll find at creating Lead Magnets…

Works wonders with very intricate design and strategy campaigns…

You can’t go wrong hiring Rachael.

Always on time and often early with delivering projects.

Your help with my new lead magnet and welcome series was invaluable.

Her writing work has resulted in a tremendous increase on my site’s organic traffic.

She was an absolute joy to work with!

Practically flawless!

We’ve been very happy with your lead magnet!

Rachael is a fantastic investment.

I love your design very much.

Helped me distill my muddled thoughts into a crystal clear message

Very thorough and meticulous with her communications, and in her work...

I love working with someone who gives me real feedback.

I'm really excited to launch my new lead magnet into the world!

A KILLER job re-designing our logo & website...

I have no hesitation recommending Rachael...