Krafted | Marketing and Course Design for Thought Leaders

Services

Services Overview

Workshops, Workbooks & Instructional Design

Not sure how to translate your ideas into a live or virtual courses, workshop, or workbook? We help you design your schedule, structure your content, and plan your delivery so you can keep your audience engaged and excited.

Lead Magnet Consultation, Writing & Design

We help you decide which type of lead magnet will resonate best with your audience. Then we work with you to write and design the entire thing!

Video Script Writing

Have a story to tell? Writing a video or podcast script in advance can save you time and money before you hit 'record.' Plus, a well-structured script does a better job of grabbing and keeping attention.

Lead Generation Copywriting

Ready to attract more leads? From ads, to opt-in, to email series... we help you plan and write your lead generation funnel for more leads, faster.

The Details

Workshops, Workbooks & Instructional Design

Not sure how to translate your ideas into a live or virtual workshop or workbook? We help you design your schedule, structure your content, and plan your delivery so you can keep your audience engaged and excited.

We can help you:

Build a full curriculum covering several days or weeks so you can help your audience learn and master complex skills and concepts,

Structure and write full video scripts so you can clearly and efficiently teach, record, and produce video lessons to be posted on an online learning management system (LMS),

Build interactive online lessons using the Articulate Storyline 360 software so you can easily store, manage, and migrate your learning materials using an LMS of your choice,

Describe your audience’s experience, intentions, and potential objections before they walk in your doors,

Take your overwhelming “half-day” or “full-day” schedule and create manageable teaching chunks with time for coffee breaks, bathroom breaks, and time cushions,

Define your primary learning outcomes with sharp, specific, high-value takeaways that will satisfy the audience’s curiosity,

Flesh out learning outcomes with specific key ideas and talking points to create a day full of real substance and usable new skills,

Create a complete workshop or course schedule with specific topics mapped to certain time blocks so you feel confident in covering all of the info in an enjoyable manner.

Lead Generation Copywriting

Ready to attract more leads? From ads, to opt-in, to email series... we help you plan and write your lead generation funnel for more leads, faster.

We can help you:

Build and refine your offer so your prospects can move naturally along their buyer’s journey.

Plan your funnel strategy so you have a clear idea of all the assets you’ll need.

Strategize and provide copywriting for the following types of products: Ads, Landing / Squeeze Pages, Keyword Driven Website Content, Lead Magnets, Email Welcome Series, Email Nurture Series, Email Sales Writing, Content & Blog Writing

Lead Magnet Consultation, Writing & Design

We help you decide which type of lead magnet will resonate best with your audience. Then we work with you to write and design the entire thing!

We can help you:

Strategize what kind of lead magnet content will best help you connect with and serve your customers.

Write the full content and help craft a CTA that will move your prospect along their buyer’s journey.

Write & design full products like: Ebooks, Reports, Workbooks, Infographics, Check Lists, Templates, Toolkit / Resource Lists, Audio or Video Companion Guides

Provide full PDF design services so you can feel confident in the overall look of your product.

Copywriting for related elements like Landing Pages, Email Sequences, Intro Video Scripts, and Social Media posts so you can tell your prospects about your new lead magnet.

Video Script Writing

Have a story to tell? Writing a video or podcast script in advance can save you time and money before you hit 'record.' Plus, a well-structured script does a better job of grabbing and keeping attention.

We can help you:

Write out full video and podcast scripts to use as you share your ideas with new audiences.

Save time and money with advance planning for the camera shots you’ll need and compile additional video and audio assets.

Structure your story for maximum tension and drama that keeps your viewers glued to the screen.

Ready to get started?

We’d love to chat with you about an upcoming project!  Once we discuss the basics, you’ll receive a proposal with a timeline and pricing.  Rates vary according to the project.  Discounts are given for ongoing or retainer work.