Hi again, it’s Rachael.
Here’s my story…
I’m a copywriting, designer, and marketing consultant who is passionate about helping others make breakthroughs and discover new ideas.
I work with professional speakers and thought leaders who want to make a positive difference in the world.
But that’s not how things started…
I wasn't always a marketer.
When I walked across the graduation stage at Penn State University to accept my Bachelors and Masters degrees, they were for an entirely different profession… teaching. High school science teaching, to be specific.
For me, teaching wasn’t a pathway to riches or a lifetime of free summers. Instead, it was a calling. A place where I could help nurture and inspire young minds so they could go out and conquer the world.
And honestly… I LOVED working with my students. We set off rockets, contemplated the mysteries of outer space, learned about dinosaurs, and performed chemistry experiments. And I still think about many of my students and wonder about the awesome things they are doing with their lives.
But, teaching wasn't my ultimate calling...
More than 10 years ago, I married an army soldier, life took a few twists and turns, and I began to look for a career that presented new types of challenges – along with more flexibility. That’s when I discovered the world of copywriting, design, and marketing. It was instant love. I threw myself into learning everything I could.
I studied the programs from American Writers & Artist Institute and read everything I could from Dan Kennedy. Then, I joined an amazing coaching program with Kevin Rogers of CopyChief.com and learned from more top-notch writers and marketers.
I was busy during this time...
I won some awards from Copy Chief and AWAI, two of the organizations who helped me succeed in this industry...
Then, I was invited onto their live and virtual stages to share my experiences...
From top left clockwise: Kevin Rogers, Nick Usborne, Andrew Davis, Russ Henneberry, Center: Rachel Mazza
I worked with some incredible speakers to teach writers and business owners about marketing...
Got to hang out on several podcasts chatting about lead magnets...
And even posed for the cover of a magazine (which was totally fun)...
I've worked with some truly amazing clients.
Here are a few highlights…
Wrote video scripts for award-winning author and keynote speaker Andrew Davis. “The Loyalty Loop” Youtube series delivers revenue generating concepts, ideas, and examples for strategic-thinking executives.
Served as the lead writer for a podcast and YouTube series called That’s How It All Began sponsored by SalesFeed.
Worked alongside marketing royalty like Nick Usborne, Russ Henneberry, and Andrew Davis to teach online workshops designed to help new writers succeed through AWAI.
Worked as the Content Coordinator and Community Moderator for Barefoot Writer Magazine.
Created mountains of SEO-driven content, sales copy, and other marketing assets for Double D Trailers which “resulted in a tremendous increase in the site’s organic traffic” according to owner Brad Heath.
Helped create scripts and videos for App-Crafters Fitness Equipment review sites in order to drive traffic and grow affiliate revenue.
Provided lead magnet consultations and received feedback like this… “I’m amazed at how well you were able to extract the vision and put it into a workable action for me today.”
Managed the branding, website design, and marketing strategy for Cyberkraft, a cyber security training company owned by my husband.
Worked with incredible speaker and coach Angie Colee to build lead magnets and workbooks she can use to promote her business and newly published book. Angie said, “Rachael has a gift for dragging golden nuggets right out of my brain and plunking them down on the page.”
Today, I serve a different audience...
I use my past life as a teacher to help speakers and thought leaders.
You are the folks who want to make a real difference in the world, invoke positive change, and inspire others to take action.
You’re thinkers, entrepreneurs, and doers. And – as Lowe’s says – “Doers get more done.” I would love to help you connect with your tribe of students and fans.
Services:
