From Bookworms to Social Butterflies: Enhance Your Online Course with Attention to These TWO Forgotten Learner Types
When you design your online course with all FIVE learner types in mind, you have...
Hi, I’m Rachael Kraft.
I help speakers and thought leaders reach a larger audience, refine their message, and grow their revenue...
... through written & designed lead magnets, lead generation copywriting, script writing, and instructional design.
Services:
Are you a professional speaker or thought leader...
Looking for better ways to attract, capture, and nurture your audience?
Maybe you need to build instructional content… to excite and engage your viewers so they come back to learn from you over and over again.
Maybe you need a new lead magnet… one that will quickly and efficiently solve a pressing problem for your followers and tempt them to opt-in to your world.
Maybe you need compelling copy for a funnel… one complete with ads, a landing page, and follow up emails to guide your prospects towards an offer.
Either way, you need to connect with your audience before your real work can begin.
But you lack the resources and the time to get the job done.
My team can work with you to develop the copywriting, design, and instructional elements your business needs to thrive.
Let us help you do more than simply connect… let us help you inspire.
A Quick Video Message From Rachael
Click the play button for a quick video message.
Some of Our Clients:
Copywriter, Designer ... and Teacher?
What do you get when you combine the skills of a teacher, a designer, and a copywriter? You get a secret weapon, that’s what.
I worked as a professional educator before making the transition to marketing and instructional design more than 10 years ago. Still, that passion for helping people discover new skills and breakthroughs is deeply ingrained in everything I do.
That’s why I’m the perfect person to bridge the gap between your message and your marketing. I choose to work with speakers and visionaries because you also share a passion for improving the lives of those you teach.
Let’s create something incredible together.
Here's What Clients Have to Say:
Rachael is one of the most skilled people I’ve worked with.
As soon as I saw Rachael’s work, I thought we have to have her do the instructional design. She is one of those rare people who has an extraordinarily broad range of skill. She wrote the script for every video in the whole series. She is also an actual professional teacher, so she has real pedagogy that has been serving the design of this program… so we’re not just building something based on what we think will be helpful. There’s real methodology behind it.
Rachael is one of the most skilled people that I’ve worked with. Her attitude is absolutely extraordinary. She’s always positive. She’s also one of the hardest working people that I’ve met. So, we’re really lucky to have her on this project.
Michael Port
Co-Founder, CEO Heroic Public Speaking Worldwide, Author of Book Yourself Solid and Co-Author of The Referable Speaker
Rachael Kraft is AWESOME!
We just launched our lead magnet yesterday and the response has been fantastic. By the end of the first day, I had three leads. It’s called the “lead magnet”, but it’s only a lead magnet if it generates leads. So set up that first strategy call with Rachael. I did, and I am so grateful. I’ll be back.
Andrew Davis
Award-Winner Professional Speaker, Co-Author of The Referable Speaker
One of the best you’ll find at creating Lead Magnets…
Rachael is one of the best you’ll find at creating Lead Magnets that tick all the boxes for rewarding your prospect’s attention.
She’s a former school teacher so she knows how to get people’s attention and do something valuable with it…
She’s a graphic designer, so she knows how to make even simple things look and feel valuable…
And she’s a copywriter, so she knows how to add the right persuasive elements before, during, and after the opt-in so people know they’re dealing with a pro,
Kevin Rogers
Copywriting Coach, Podcaster, CopyChief.com
You can’t go wrong hiring Rachael.
I had a speaking gig booked and wanted to get a new lead magnet done as quickly as possible… I knew that I’d wind up procrastinating and never actually get around to it, so I hired Rachael to help me. What started as one writer “subcontracting” to another quickly developed into something more. Not only did Rachael write and design a killer ebook (that people have been raving about), she was also an amazing sounding board and helped me get clear on both the messaging and the overall strategy to hook people who might be interested in personal coaching with me.
She held my feet to the fire in the best possible way – when it comes to writing my own stuff, I tend to struggle and put it off. But I gave her a target date and she stayed on me, giving me manageable milestones and deadlines to make sure it all got done in time to go live for my speaking gig. Plus, it’s just plain gorgeous. Way better than any dinky PDF I would have created in converting a Word doc I wrote myself.
In a nutshell – I highly recommend Rachael. She delivers on her promises, the work is outstanding, and she has a gift for dragging golden nuggets right out of my brain and plunking them down on the page. You can’t go wrong hiring Rachael.
Angie Colee
Speaker, Marketing Consultant, Personal Coach
Works wonders with very intricate design and strategy campaigns…
Rachael brings ideas and creativity to the table on all jobs. She is easy to work with, deadline oriented and works wonders with very intricate design and strategy campaigns.
We just completed another series of components together and my client is very pleased. She is organized and a solid team player. I can count on her to get the job done.
Lori Haller
Speaker, Top-Level Graphic Designer, Designing Response, LLC.
Always on time and often early with delivering projects.
Rachael is the kind of writer you always want to have in your back pocket – someone who is full of innovative and useful market-specific ideas, who is always on time and often early with delivering projects, who communicates efficiently and effectively while keeping the conversations pleasant, and whose writing is fantastic, to the point, entertaining, and written with a terrific understanding of her audience. Need I say more? She is a joy to work with!
Mindy McHorse
Instructor, Executive Editor of Barefoot Writer Magazine
Your help with my new lead magnet and welcome series was invaluable.
You have the unique ability to look at things from both a design and a customer experience/marketing angle…which makes your recommendations even more helpful. Thank you!
Kim Krause Schwalm
Coach, A-List Copywriter
She was an absolute joy to work with!
Rachael did what few others could with our client’s website redesign. She was able to take the website owner’s artistic vision, infuse that vision with the unique vibe and solid marketing fundamentals, and wrap it all in a well-designed UX/UI.
Beyond the amazing outcome, she was an absolute joy to work with! In her wake, she left thrilled owners, a happy marketing team and an easy-to-update website infrastructure. With a trifecta like that, it’s no wonder I can’t wait to work with Rachael again!
Keith A. Trimels
Marketing Consultant, Engineer Your Copy
Project Samples
Check out some written and designed samples from clients we’ve helped over the years.
GRAD | Speaking Business Mastery
Premium Course Design
For: Thought Leaders (Michael Port & Andrew Davis)
Lead Magnet eBook
Writing & Graphic Design
For: Professional Speaker (Andrew Davis)
“Our HEROIC History” Video
Video Script Writing
For: Thought Leaders (Amy & Michael Port)
YouTube Series
Video Script Writing
For: Professional Speaker (Andrew Davis)
Podcast & YouTube Series
Video & Podcast Script Writing
For: Professional Speaker (Andrew Davis)
Lead Magnet Course Catalog
Writing & Graphic Design
For: Training Company
Workshop Development
Development, Writing & Design
For: Training Company
Lead Magnet Workbook
Writing & Graphic Design
For: Business Success Coach
Lead Magnet Report
Writing & Graphic Design
For: Training Company
Website Landing Page
Copywriting & Graphic Design
For: Training Company
Lead Magnet Report & Workbook
Writing & Graphic Design
For: Business Success Coach
Print and eBook Cover Design
Graphic Design
For: Parenting Coach
Direct Mail Package
Graphic Design
For: Real Estate
Trifold Brochure
Writing & Graphic Design
For: Training Company
Some of Our Latest Articles
Thought Leaders MAKE Courses, But They TAKE Courses Too!
I was hired by Michael Port and Andrew Davis of HEROIC Public Speaking to build...
Lead Magnet Mondays: Carrie Carr (Episode 005)
Bullets are a wonderful way to dive deep into the core of your prospects’ desires...
Ready to get started?
We’d love to chat with you about an upcoming project! Once we discuss the basics, you’ll receive a proposal with a timeline and pricing. Rates vary according to the project. Discounts are given for ongoing or retainer work.
