When you design your online course with all FIVE learner types in mind, you have a much better chance of creating an enjoyable -- and meaningful -- experience for everyone.... Read More

I was hired by Michael Port and Andrew Davis of HEROIC Public Speaking to build an incredible 12-week program on Speaking Business Mastery. Here's the story of how we did it!... Read More

Here's my review of the Copy Chief community and Kevin Rogers's RFL coaching program. Read this if you'd like to learn whether it's worth the investment. ... Read More

(whoa… Rachel Mazza is a rock star!) I have some pretty special for you today…  In fact, it’s “Rachel Mazza” special.  Us two Rachels teamed up to put together a lil’ somethin’ somethin’ for ya. And I think you’re really... Read More

Looking at a prospect or product from a different angle is the key to finding creative and effective selling promotions. Ones that hit on specific and intimate feelings or connections with your prospect. It’s the key to finding... Read More

I had the chance to attend the Pubcon 2020 marketing conference last week. It was colder than Texas had a right to be, but I still learned a ton. Here's my review of the event...... Read More

A huge THANK YOU to Kevin Rogers for inviting me onto his podcast to discuss lead magnets! Listen here.... Read More

Book Review: The Alter Ego Effect One of the best parts of my job as a freelance copywriter and lead magnet specialist is working with interesting clients on unusual jobs. Maybe “unusual” is a bit strong here… But I was... Read More

When my husband and I decided to pack up for a trip, we didn’t know the greatest adventure would happen on the way to the airport…... Read More

“You know… they say those football helmets only protect players 20% of the time!?” An interesting discussion on trusting your source...... Read More