When you design your online course with all FIVE learner types in mind, you have a much better chance of creating an enjoyable -- and meaningful -- experience for everyone.... Read More

I was hired by Michael Port and Andrew Davis of HEROIC Public Speaking to build an incredible 12-week program on Speaking Business Mastery. Here's the story of how we did it!... Read More

Bullets are a wonderful way to dive deep into the core of your prospects’ desires with a bite sized sales message.  Carrie Carr of Groundwork Copywriting wrote her lead magnet around this topic and came up with a “Fascination Matrix”... Read More

This one is all about web forms. A web form is an excellent tool to ensure that your prospect actually engages with your lead magnet. An Anna Iveson of Wordistry.co.uk did a fantastic job of using this technique.... Read More

Kevin Rogers is a pretty cool dude. In fact, he's on the short list of people I owe 'thanks' for helping to build my career. Check out this video where we chat about a recent "Ultimate Lead Magnet Challenge" we... Read More

Here's a great example of how something small can evolve into many different assets for your business. Check out this episode featuring angiecolee.com!... Read More

Quizzes can be super powerful lead magnets! Just look at this excellent example from Bright Cellar Wines (www.brightcellars.com). This lead magnet was tempting in every way possible... assuming you like wine, that is!... Read More

Join me as we break down an amazing lead magnet made by Marisa Murgatroyd of liveyourmessage.com. This is a regular series where we talk about the content and design of well-crafted lead magnets. ... Read More

This new video series is going to break down some of the very best lead magnets you can find. Each episode will include: A full visual tour of the featured lead magnet’s funnel flow, Analysis of the written and visual... Read More

Here's my review of the Copy Chief community and Kevin Rogers's RFL coaching program. Read this if you'd like to learn whether it's worth the investment. ... Read More