(whoa… Rachel Mazza is a rock star!) I have some pretty special for you today…  In fact, it’s “Rachel Mazza” special.  Us two Rachels teamed up to put together a lil’ somethin’ somethin’ for ya. And I think you’re really... Read More

Looking at a prospect or product from a different angle is the key to finding creative and effective selling promotions. Ones that hit on specific and intimate feelings or connections with your prospect. It’s the key to finding... Read More

I had the chance to attend the Pubcon 2020 marketing conference last week. It was colder than Texas had a right to be, but I still learned a ton. Here's my review of the event...... Read More

A huge THANK YOU to Kevin Rogers for inviting me onto his podcast to discuss lead magnets! Listen here.... Read More

Book Review: The Alter Ego Effect One of the best parts of my job as a freelance copywriter and lead magnet specialist is working with interesting clients on unusual jobs. Maybe “unusual” is a bit strong here… But I was... Read More

I can’t wait for tomorrow! It’s Christmas Eve and my husband and I are planning a quiet day at home to celebrate together. Without any children or pets, it’s just the two of us and several “surprises” he has planned…... Read More

When my husband and I decided to pack up for a trip, we didn’t know the greatest adventure would happen on the way to the airport…... Read More

“You know… they say those football helmets only protect players 20% of the time!?” An interesting discussion on trusting your source...... Read More

A good lead magnet doesn’t JUST get your prospect onto your list, it also does something even more important...... Read More

How do you lure visitors in so they’ll obediently flow into your sales funnel – willing and happy to read your marketing materials? What's your "digital chocolate?"...... Read More