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Rachael Kraft
Rachael is an instructional designer, writer, and marketer who is passionate about helping others make breakthroughs and discover new ideas. She helps speakers and thought leaders reach a larger audience, refine their message, and grow their revenue... through written & designed lead magnets, lead generation copywriting, script writing, and instructional design.
How to Turn Up the Heat on Cold Prospects with Advertorials
(whoa… Rachel Mazza is a rock star!) I have some pretty special for you today… In fact, it’s “Rachel Mazza” special. Us two Rachels teamed up to put together a lil’ somethin’ somethin’ for ya. And I think you’re really... Read More
Two Research Checklists to Unlock Selling Triggers For Your Target Market
Looking at a prospect or product from a different angle is the key to finding creative and effective selling promotions. Ones that hit on specific and intimate feelings or connections with your prospect. It’s the key to finding... Read More
Of Mice and Monkey Brains… My Pubcon 2020 Marketing Conference Review
I had the chance to attend the Pubcon 2020 marketing conference last week. It was colder than Texas had a right to be, but I still learned a ton. Here's my review of the event...... Read More
Copy Chief Radio Podcast Episode 153: A Lead Magnet People Actually Want with Rachael Kraft
A huge THANK YOU to Kevin Rogers for inviting me onto his podcast to discuss lead magnets! Listen here.... Read More
Is There an Incredible Hulk Inside All of Us?
Book Review: The Alter Ego Effect One of the best parts of my job as a freelance copywriter and lead magnet specialist is working with interesting clients on unusual jobs. Maybe “unusual” is a bit strong here… But I was... Read More
What Was Your “Best Thing” From the Year 2019?
I can’t wait for tomorrow! It’s Christmas Eve and my husband and I are planning a quiet day at home to celebrate together. Without any children or pets, it’s just the two of us and several “surprises” he has planned…... Read More
5 Tips So Your Lead Magnet Always Delivers On Marketing Promises
When my husband and I decided to pack up for a trip, we didn’t know the greatest adventure would happen on the way to the airport…... Read More
When Football Players Collide, Marketing Lessons Appear!
“You know… they say those football helmets only protect players 20% of the time!?” An interesting discussion on trusting your source...... Read More
A Lead Magnet Does MORE Than Just Build Your Email List
A good lead magnet doesn’t JUST get your prospect onto your list, it also does something even more important...... Read More
How to Use the Power of Temptation to Gain New Leads
How do you lure visitors in so they’ll obediently flow into your sales funnel – willing and happy to read your marketing materials? What's your "digital chocolate?"...... Read More