Krafted | Marketing and Course Design for Thought Leaders

Posts tagged with: lead magnets

Lead Magnet Mondays: Carrie Carr (Episode 005)

Bullets are a wonderful way to dive deep into the core of your prospects’ desires with a bite sized sales message.  Carrie Carr of Groundwork Copywriting wrote her lead magnet around this topic and came up with a “Fascination Matrix”... Read More

Lead Magnet Mondays: Anna Iveson (Episode 004)

This one is all about web forms. A web form is an excellent tool to ensure that your prospect actually engages with your lead magnet. An Anna Iveson of Wordistry.co.uk did a fantastic job of using this technique.... Read More

Kevin Rogers and I Chattin’ About Lead Magnets

Kevin Rogers is a pretty cool dude. In fact, he's on the short list of people I owe 'thanks' for helping to build my career. Check out this video where we chat about a recent "Ultimate Lead Magnet Challenge" we... Read More

Lead Magnet Mondays: Angiecolee.com (Episode 003)

Here's a great example of how something small can evolve into many different assets for your business. Check out this episode featuring angiecolee.com!... Read More

Lead Magnet Mondays: Bright Cellars Wine (Episode 002)

Quizzes can be super powerful lead magnets! Just look at this excellent example from Bright Cellar Wines (www.brightcellars.com). This lead magnet was tempting in every way possible... assuming you like wine, that is!... Read More

Announcement: New “Lead Magnet Mondays” Feature Starting Soon!

This new video series is going to break down some of the very best lead magnets you can find. Each episode will include: A full visual tour of the featured lead magnet’s funnel flow, Analysis of the written and visual... Read More

Of Mice and Monkey Brains… My Pubcon 2020 Marketing Conference Review

I had the chance to attend the Pubcon 2020 marketing conference last week. It was colder than Texas had a right to be, but I still learned a ton. Here's my review of the event...... Read More

How to Use the Power of Temptation to Gain New Leads

How do you lure visitors in so they’ll obediently flow into your sales funnel – willing and happy to read your marketing materials? What's your "digital chocolate?"...... Read More