Bullets are a wonderful way to dive deep into the core of your prospects’ desires with a bite sized sales message.  Carrie Carr of Groundwork Copywriting wrote her lead magnet around this topic and came up with a “Fascination Matrix”... Read More

This one is all about web forms. A web form is an excellent tool to ensure that your prospect actually engages with your lead magnet. An Anna Iveson of Wordistry.co.uk did a fantastic job of using this technique.... Read More

Kevin Rogers is a pretty cool dude. In fact, he's on the short list of people I owe 'thanks' for helping to build my career. Check out this video where we chat about a recent "Ultimate Lead Magnet Challenge" we... Read More

Here's a great example of how something small can evolve into many different assets for your business. Check out this episode featuring angiecolee.com!... Read More

Quizzes can be super powerful lead magnets! Just look at this excellent example from Bright Cellar Wines (www.brightcellars.com). This lead magnet was tempting in every way possible... assuming you like wine, that is!... Read More

I had the chance to attend the Pubcon 2020 marketing conference last week. It was colder than Texas had a right to be, but I still learned a ton. Here's my review of the event...... Read More

I can’t wait for tomorrow! It’s Christmas Eve and my husband and I are planning a quiet day at home to celebrate together. Without any children or pets, it’s just the two of us and several “surprises” he has planned…... Read More

When my husband and I decided to pack up for a trip, we didn’t know the greatest adventure would happen on the way to the airport…... Read More

How do you lure visitors in so they’ll obediently flow into your sales funnel – willing and happy to read your marketing materials? What's your "digital chocolate?"...... Read More